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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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bie
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bie

@bie

Älmhult, Sweden

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bie

As an enthusiastic painter and Vedic Art teacher and as a creative writer, I was happy to find this platform with all these fantastic teachers. My interest in what the world has to offer and how I and others relate to that, makes that I'm longing to do something with all these possibilities and talents I have. Time is my worst enemy... not having enough of it ;)

Courses

  • The Art of Creative Writing: Learn Storytelling Techniques. Writing course by Reneé Bibby

    The Art of Creative Writing: Learn Storytelling Techniques

    A course by Reneé Bibby

    Writing

  • Visual Communication Principles on Printed Matters. Design course by Camille Baudelaire

    Visual Communication Principles on Printed Matters

    A course by Camille Baudelaire

    Design

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  • Mijn project van de cursus: Dagelijks schetsen: ontwikkel je artistieke visie. Traditional illustration, Sketching, Creativit, Drawing, and Sketchbook project by bie - 10.23.2021

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  • bie – @bie
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Joined October 2021
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  • Mijn project van de cursus: Dagelijks schetsen: ontwikkel je artistieke visie. Traditional illustration, Sketching, Creativit, Drawing, and Sketchbook project by bie - 10.23.2021

    Mijn project van de cursus: Dagelijks schetsen: ontwikkel je artistieke visie

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