Copywriting: Define the Tone of Your Personal Brand
The tone of a brand serves to ...
A course by Carla Gonzalez, Copywriter
About the video: The tone of a brand serves to ...
Overview
“In this lesson I am going to show you what the tone of a brand is and what it is for. I will also show you some examples to understand why it is so important.”
In this video lesson Carla Gonzalez addresses the topic: The tone of a brand serves to ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Hello again. Now I'm going to tell you the importance of tone and through some examples. i'll explain when a brand is using it well and when a brand is not using it so well. Let's see it. Brands. similar to individuals. communicate their identity through both their messaging and presentation. Take chocolate. for instance—it’s universally beloved by children and adults alike. Moreover. certain brands cater specifically to the younger audience. and there are brands for adults. Milka. for example. if we look at the logo. it already has a much rounder. more childlike shape. and Valor has a much...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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