Copywriting: Define the Tone of Your Personal Brand
To find the tone of a brand I must ...
A course by Carla Gonzalez, Copywriter
About the video: To find the tone of a brand I must ...
Overview
“Before creating the tone of a brand, I must know its personality. For this, I use several techniques, such as asking many, many questions.”
In this video lesson Carla Gonzalez addresses the topic: To find the tone of a brand I must ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Hello once more. i'm about to explain the method I use to discover a brand's tone of voice in detail. Let's see it. How do we discover a brand's tone? We can achieve this by understanding it through the briefing. conducting thorough research. and carefully analyzing the brand's essence. The briefing is a document typically crafted by the brand to provide an overview of crucial information. It covers the company's origins. future direction. target market. and most importantly. outlines their expectations for those engaging with or representing them. IKEA tasked us with creating a series of i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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