Copywriting: Define the Tone of Your Personal Brand
And to create the tone what I do is ...
A course by Carla Gonzalez, Copywriter
About the video: And to create the tone what I do is ...
Overview
“The only great trick of the editor is to spend many hours typing to find the perfect text and that fits in what you are looking for. However, over the years, I created my own trick. And I tell you in this video.”
In this video lesson Carla Gonzalez addresses the topic: And to create the tone what I do is ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Now that we know the brand. let's see how we give it a voice. I'll explain the process I follow for this. Okay. so how do we give it a voice? I'm going to tell you the process I follow for creation. This is my personal method. honed over years of writing. It involves discovering the verbal universe. establishing the tone. and identifying resources to enhance it. This approach is tailored to my style and proven effective. It's about crafting a unique voice that resonates. creating phrases and determining where to express them. The verbal universe includes words that a brand finds most comfor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
-
Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
- 94% positive reviews (1.3K)
- 25,940 students
- 10 lessons (1h 2m)
- 37 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
