Copywriting: Define the Tone of Your Personal Brand
What we are going to do is ...
A course by Carla Gonzalez, Copywriter
About the video: What we are going to do is ...
Overview
“In this lesson we are going to create our own briefing to know what the objective of our posters is.”
In this video lesson Carla Gonzalez addresses the topic: What we are going to do is ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Hello again. In today's lesson. building on all the knowledge gained so far. we will be creating our very posters. To guide this process. we'll pose several thought-provoking questions. What will our exercise for this course be? We will design a series of posters that maintain coherence themselves. These will feature three or four phrases. which we will later paint. all unified by a common theme and purpose. Most importantly. they will share the same tone throughout. ensuring a consistent and This briefing presents a unique challenge: you are your own client. The first step is deciding the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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