Copywriting: Define the Tone of Your Personal Brand
I like the result because ...
A course by Carla Gonzalez, Copywriter
About the video: I like the result because ...
Overview
“And, finally, we have a poster! Now I am going to tell you why I have stayed with this copy and design. And as both parties converge to share the same essence.”
In this video lesson Carla Gonzalez addresses the topic: I like the result because ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Hello again. in this lesson I am going to show you the result of my poster and tell you why I like it. I like it on a copy level because it doesn't speak with a mouth full of clichés. I like it because it's very thought out for the dining room. using a phrase that has really been used a lot. which is don't talk with your mouth full and that we all have in our imagination. And then I like it because I managed to make a slightly different play on words with a twist also use the metaphor which. as I mentioned. is a resource I feel very comfortable with. I also like it because it really explain...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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