Best seller

Advertising Creativity for all Audiences

Ideas and Formats

A course by Daniel Granatta, Consultant / Advertiser / Engineer / Anthropologist

Best seller

97% positive reviews (708)

13,162 students

Audio: Spanish, English, French, Italian, Portuguese, Turkish

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About the video: Ideas and Formats

Overview

“In this lesson I will explain the difference between Ideas and Formats and how the creative product changes depending on it.”

In this video lesson Daniel Granatta addresses the topic: Ideas and Formats, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.

Partial transcription of the video

“In the following lessons. we will talk about ideas. but before starting. i always like to differentiate Between concepts. structures. and styles. One of the most amusing dichotomies brought to us by the internet is that of expectation versus reality. how we want things to look and what actually ends up happening. A picture illustrates this well is From a blog titled "Stuff No One Told Me." which claims that porn and Disney are responsible for the most frustrated humans we know. Girls feel disappointed as they struggle to comprehend why their boyfriends don’t act like the romantic heroes dep...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Advertising Creativity for all Audiences

Level: Beginner
97% positive reviews (708)
13162 students
8 units
28 lessons (4h 39m)
4 downloads

Category
Marketing & Business
Areas
Advertising, Creative Consulting, Creativity, Marketing

Daniel Granatta

A course by Daniel Granatta

Teacher Plus

Consultant / Advertiser / Engineer / Anthropologist

Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.

For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.