Best seller

Advertising Creativity for all Audiences

Mental maps

A course by Daniel Granatta, Consultant / Advertiser / Engineer / Anthropologist

Best seller

97% positive reviews (708)

13,162 students

Audio: Spanish, English, French, Italian, Portuguese, Turkish

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About the video: Mental maps

Overview

“In this lesson we will explain what mental maps are and how to use them to explore the worlds in which the ideas we seek reside.”

In this video lesson Daniel Granatta addresses the topic: Mental maps, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.

Partial transcription of the video

“After covering the concepts. it's time to dive into the exciting part and start working. The first step we're going to take is crucial for our progress. Explaining is intricately linked to the method of how. those concepts we discussed earlier come to light. Typically. creativity involves connecting existing in a broad sense. it involves linking existing ideas. it has a lot to do with linking Combining existing ideas to form a new concept or retelling an existing one in a novel manner can be a creative process. It involves presenting it differently from before. Generally. ideas are strongly...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Advertising Creativity for all Audiences

Level: Beginner
97% positive reviews (708)
13162 students
8 units
28 lessons (4h 39m)
4 downloads

Category
Marketing & Business
Areas
Advertising, Creative Consulting, Creativity, Marketing

Daniel Granatta

A course by Daniel Granatta

Teacher Plus

Consultant / Advertiser / Engineer / Anthropologist

Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.

For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.