Best seller

Advertising Creativity for all Audiences

Oblique strategies and other techniques to create ideas

A course by Daniel Granatta, Consultant / Advertiser / Engineer / Anthropologist

Best seller

97% positive reviews (708)

13,162 students

Audio: Spanish, English, French, Italian, Portuguese, Turkish

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About the video: Oblique strategies and other techniques to create ideas

Overview

“In this lesson I will explain how the technique of the "Oblique strategies" works to get out of those blocking moments that we all have sooner or later. ”

In this video lesson Daniel Granatta addresses the topic: Oblique strategies and other techniques to create ideas, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.

Partial transcription of the video

“Hello. welcome back to this lesson. As I mentioned in previous lessons involving Mind Maps. idea creation is closely tied to the process of associating concepts. You'll notice that ideas aren't generated randomly but through a structured approach. but rather in a somewhat more structured. directed manner. Now then. mind maps offer one of the most unrestricted ways to create these visual diagrams. Various resources and tools can be discovered online to assist in their creation. Here are some valuable resources Numerous card decks. crafted by advertising agencies. are designed to assist their...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Advertising Creativity for all Audiences

Level: Beginner
97% positive reviews (708)
13162 students
8 units
28 lessons (4h 39m)
4 downloads

Category
Marketing & Business
Areas
Advertising, Creative Consulting, Creativity, Marketing

Daniel Granatta

A course by Daniel Granatta

Teacher Plus

Consultant / Advertiser / Engineer / Anthropologist

Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.

For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.