Best seller

Advertising Creativity for all Audiences

Platforms and integrated ideas TODAY

A course by Daniel Granatta, Consultant / Advertiser / Engineer / Anthropologist

Best seller

97% positive reviews (708)

13,162 students

Audio: Spanish, English, French, Italian, Portuguese, Turkish

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About the video: Platforms and integrated ideas TODAY

Overview

“In this lesson we will analyze the need for brands to communicate in a complementary way in several platforms (integrated ideas) instead of repeating the same message in all of them (360 ideas).”

In this video lesson Daniel Granatta addresses the topic: Platforms and integrated ideas TODAY, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.

Partial transcription of the video

“Hello. welcome back. We already know how to associate terms with our mind maps. we already know. we have discovered that when you change the narrator. you can have many different versions of the same story. and thus we can consider that we have different ideas. Now we need to find the vehicle in which these various perspectives will be conveyed or explore further connections between them. Our stories will circulate. Which platforms will showcase your story. product. or service so people aware of its existence and value? so it is shared for people to know it exists. A few years ago... It was...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Advertising Creativity for all Audiences

Level: Beginner
97% positive reviews (708)
13162 students
8 units
28 lessons (4h 39m)
4 downloads

Category
Marketing & Business
Areas
Advertising, Creative Consulting, Creativity, Marketing

Daniel Granatta

A course by Daniel Granatta

Teacher Plus

Consultant / Advertiser / Engineer / Anthropologist

Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.

For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.