Digital Comic Illustration for Social Media
Storytelling in Advertising
A course by Rocío Diestra Villavicencio, Illustrator and Cartoon Artist
Joined December 2014
Joined December 2014
About the video: Storytelling in Advertising
Overview
“In this lesson I am going to tell you about the importance of storytelling in advertising and how the comic can be a useful way to tell an audience about a product.”
In this video lesson Rocío Diestra Villavicencio addresses the topic: Storytelling in Advertising, which is part of the Domestika online course: Digital Comic Illustration for Social Media. Transform your client's briefs into a digital comic strip by learning how to illustrate original cartoons.
Partial transcription of the video
“In this lesson. i'm going to tell you about the importance of storytelling in advertising. And Comel a useful tool to tell an audience about a product. Humans naturally enjoy listening to stories. We are drawn to them. eager to connect and empathize with the experiences shared by others. By empathizing. we become emotionally involved. and it's easier to remember something when it has generated some emotion in us. That's why storytelling is the foundation of good advertising. The most common approach is to make the viewer laugh. Although some also choose to move them. That depends on the typ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Comic Illustration for Social Media
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Category
Illustration -
Software
Adobe Photoshop, Procreate -
Areas
Comic, Digital Drawing, Digital Illustration, Drawing, Instagram, Social Media, Traditional illustration
Rocío Diestra Villavicencio
A course by Rocío Diestra Villavicencio
Although she is formally trained as an architect, Rocío Diestra has found success as an illustrator and cartoon artist. Her comic strips are characterized by sweet, simple, almost naif, linework, that contrasts with the provocative messages woven into the dialogue.
This contrast of sweet and sour has led her to work with major brands like Absolut Perú and Vogue España. She has also published a book with Penguin Random House titled Este libro no es acerca de ti, a collection of comics and texts that was warmly received by her audiences.
Her latest projects tackle other important topics like mental health and social issues. One of the most notable projects from her recent work is El Crush, a webcomic that became so popular on social media it was converted into a graphic novel and published by Penguin Random House.
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- 2,865 students
- 13 lessons (1h 37m)
- 24 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Photoshop
ProcreateCategory
Areas
