Stationery Creation for Branding Projects

Overview

“Now we are going to talk a little about what we understand by a flexible identity system capable of adapting to different media either online or offline without losing its essence and communicating in a homogeneous way. It is important to understand identity as a system and not as something static in order to implement your stationery in a coherent way and under the same stylistic guidelines, and not make the mistake of repeating the same rigid structure in each of the stationery elements.”

In this video lesson Plácida addresses the topic: Flexible visual identity, which is part of the Domestika online course: Stationery Creation for Branding Projects. Learn how to transmit the visual identity of a brand in its corporate stationery and packaging, based on its logo.

Partial transcription of the video

“Flexible visual identity In this lesson we are going to talk about what we understand for a flexible visual identity system. Go for it. It is important to understand identity as a system and not as something static to be able to implement your stationery in a coherent way and under the same stylistic guideline, and not make the mistake of repeating the same rigid structure in each of the elements of your stationery. The basis of a visual identity is not the logo. Depending on the brand project you face, we must reconsider the idea of the logo as a central piece of visual identity, giving gr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Stationery Creation for Branding Projects

• Level: Beginner
• 97% positive reviews (73)
• 1236 students
• 4 units
• 20 lessons (3h 22m)
• 19 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design Management, Graphic Design, Logo Design, Packaging, Stationery Design