Content Strategy for Instagram
Your value proposition: what makes my brand unique?
A course by Julieta Tello, Business Coach
About the video: Your value proposition: what makes my brand unique?
Overview
“In this lesson I will talk about brand positioning and how to define our value proposition to differentiate ourselves from the competition.”
In this video lesson Julieta Tello addresses the topic: Your value proposition: what makes my brand unique?, which is part of the Domestika online course: Content Strategy for Instagram. Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience.
Partial transcription of the video
“Brand positioning is the place we occupy in the mind of our ideal customer. As brands. we must create a winning concept. We all possess personal brands. Regardless of whether we're content creators. freelancers offering services. or businesses marketing products and services. each of us carries a brand identity that needs a clear. That is well perceived by your ideal customer. What does that mean? Your ideal customer should think and feel exactly what you want them to think and feel. Developing a brand positioning strategy enables you to draw in and keep your ideal customers effectively and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy for Instagram
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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