Content Strategy for Instagram
Defining the content pillars
A course by Julieta Tello, Business Coach
About the video: Defining the content pillars
Overview
“Next, I am going to define the concept and characteristics of valuable content and we will classify the different types of content that we can develop in our account to finally establish the communication pillars.”
In this video lesson Julieta Tello addresses the topic: Defining the content pillars, which is part of the Domestika online course: Content Strategy for Instagram. Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience.
Partial transcription of the video
“It's time to establish our content pillars. the key themes we'll explore weekly on our Instagram account. These pillars will guide our discussions and ensure a cohesive and engaging presence. These pillars will enable us to draw in our ideal audience. engage with them effectively. and ultimately foster their loyalty. ensuring a strong connection. Let's look at the different types of content. Before choosing Instagram topics. it's crucial to identify and understand the three content types. This in creating engaging and relevant posts. Value content. brand content. and sales content each play...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy for Instagram
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media

Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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