Lifestyle Illustration for Vibrant and Expressive Characters
The sketches
A course by Jordi Labanda, Illustrator
About the video: The sketches
Overview
“The sketch will help us define how the illustration is going to be and dump all the ideas and then select. In this lesson I will explain how to make the first phase of the sketch. ”
In this video lesson Jordi Labanda addresses the topic: The sketches, which is part of the Domestika online course: Lifestyle Illustration for Vibrant and Expressive Characters. Learn to draw expressive characters and become the scriptwriter, stylist, and art director of your own illustrated stories.
Partial transcription of the video
“In this lesson. we will talk about the sketch. The sketch is a super important stage of the project it's where you define exactly how your illustration will be. It serves To... Pour out all your ideas and then start refining. In the sketch. it's very important to synthesize as much as possible because that will make your illustration perfect. I always make the sketch in two different phases. In this initial phase. which I will demonstrate now. i create a much faster and more liberated drawing. because it helps me to... Study the composition I want to create and the acting and mood of the ch...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lifestyle Illustration for Vibrant and Expressive Characters
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Category
Illustration -
Areas
Character Design, Drawing, Gouache Painting, Traditional illustration

Jordi Labanda
A course by Jordi Labanda
Fashion, publicity, and animation illustrator Jordi Labanda is known for his unmistakable style. He was born in Mercedes, Uruguay, and lived in Barcelona from the age of three, although he is now based in New York. His work paved the way for a new era of illustration, which went from being undervalued to being used as a key communication tool. It's been more than 19 years since his characters began to appear in publications and ad campaigns, as well as on homeware and stationery collections.
As an editorial illustrator and trend writer, he periodically collaborates with iconic publications from both the fashion and lifestyle spheres like Vogue Japan, The Daily Telegraph, Candy, Harper's Bazaar, and La Vanguardia magazine. His illustrations have also appeared in publications such as Wallpaper, Vogue USA, Visionaire, and The New York Times Sunday Magazine, among others.
As a corporate illustrator, Labanda illustrated the poster for Woody Allen's latest movie, Rifkin’s Festival, and has collaborated with brands including Louis Vuitton, Moncler, Zara, Vodafone, adidas, Pepsi Light, Dior, Danone, Nissan España, and American Express. His work has also been exhibited in galleries and museums across the world and was compiled into the bestseller Heyday, published with Editorial RM.
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