Typography for Building Valuable Brands
Brands and typography
A course by Fabio Haag, Type Designer
About the video: Brands and typography
Overview
“In this class, I will explain why the connection between typography and brands is so relevant in visual identity projects today.”
In this video lesson Fabio Haag addresses the topic: Brands and typography, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Before we talk about choosing a typography for a brand today. I want to give two historical examples. We need to talk about the Romans. I won't go into much detail now. but observe the following. The letters they created over two thousand years ago are so influential that I today on your computer There exists a font with 'Roman' in its name. possibly more than one. The Romans were known for their aggressive expansion. They invaded and conquered territories across Europe. north Africa. and even But ruling these vast areas solely by force would have been unsustainable. The empire lasted over ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
- 100% positive reviews (60)
- 2,080 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
