Typography for Building Valuable Brands
Typographic design brief
A course by Fabio Haag, Type Designer
About the video: Typographic design brief
Overview
“Shall we start the project? In different ways, listening is the secret to understanding customer needs.”
In this video lesson Fabio Haag addresses the topic: Typographic design brief, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“If you already have a client for your course project. that's excellent. Consider them. In this section. we'll create a fictional client for practice. Let's imagine the client is a startup that produces frozen food with high nutritional value and a lot of technology. They think it's feasible to simplify busy lives while maintaining health standards. without any compromise at They exclusively use organic ingredients and partner with local producers. Additionally. they work closely with chefs and nutritionists to ensure quality and nutrition. This method enables them to craft delectable. visua...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
- 100% positive reviews (60)
- 2,080 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
