Minimalist Logo Design With Personality
The Research
A course by Alex Aperios, Brand Identity and Logo Designer
About the video: The Research
Overview
“Now that we know what the client wants and understand the client brief, it's time to begin the research process and collect visual inspiration for future reference. ”
In this video lesson Alex Aperios addresses the topic: The Research, which is part of the Domestika online course: Minimalist Logo Design With Personality. Learn how to give brands an identity by developing memorable minimalist logos from start to finish using Adobe image and text editing software.
Partial transcription of the video
“So in this lesson, we will go through how to do our client research and how to collect some visual reference for this project. I will share how important it is to research your clients and how it's going to essentially affect your overall design. Now that we have the brief of the project, we can move on to the fun part, and that's the client research. So what are we going to do for the client research? We want to also make it relevant, but also we don't want to be too restricted by the brief. What we can do now is just get away from our desks and go do some research. We can go maybe watch s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Logo Design With Personality
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Alex Aperios
A course by Alex Aperios
Alex Aperios is a graphic designer and creative director of Aperios Design, an independent design company based in London. He was interested in design from a young age thanks to his love for skateboarding and the artwork he saw in the industry. He went on to enroll in a design school at college and later study the subject at university. After graduating, Alex worked on magazine layout and web design for a variety of agencies. He later moved to London to work as a freelancer for clients like Google, Android, and Air New Zealand.
After years of freelancing, Alex set up his own company in collaboration with his brother and has since worked on everything from books and blogs, using his decade of experience in design to help brands and small businesses stand out. He also shares his work with over 12K followers on Instagram.
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