Minimalist Logo Design With Personality
Sketching
A course by Alex Aperios, Brand Identity and Logo Designer
About the video: Sketching
Overview
“Now that the preparation is complete – the client research and the mood board – it's time to get started on the more practical steps like sketching out your ideas.”
In this video lesson Alex Aperios addresses the topic: Sketching, which is part of the Domestika online course: Minimalist Logo Design With Personality. Learn how to give brands an identity by developing memorable minimalist logos from start to finish using Adobe image and text editing software.
Partial transcription of the video
“So in this lesson we're going to be starting to sketch our ideas and to incorporate our principles throughout the process. We will look back at our research and brief to help guide us through the journey and when we're developing our ideas for our clients. So now let's begin to start to sketch our rough ideas. And again, we want to keep this whole process really raw. We're not trying to think about final ideas at this stage. But what we want to do now is start to refer back to the brief and start to reveal some keywords so we can start thinking about creating our logos. So, As we look throu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Logo Design With Personality
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Alex Aperios
A course by Alex Aperios
Alex Aperios is a graphic designer and creative director of Aperios Design, an independent design company based in London. He was interested in design from a young age thanks to his love for skateboarding and the artwork he saw in the industry. He went on to enroll in a design school at college and later study the subject at university. After graduating, Alex worked on magazine layout and web design for a variety of agencies. He later moved to London to work as a freelancer for clients like Google, Android, and Air New Zealand.
After years of freelancing, Alex set up his own company in collaboration with his brother and has since worked on everything from books and blogs, using his decade of experience in design to help brands and small businesses stand out. He also shares his work with over 12K followers on Instagram.
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- Level: Beginner
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