Working as an Advertising Photographer: Strategies and Techniques

Gonzaga Manso is a photographer and director renowned for his ability to tell stories through striking and emotionally charged images. Passionate about light and characters, he discovered his love for photography during his teenage years, which led him to fully dedicate himself to advertising photography. With a career spanning over a decade, he has worked with renowned brands such as Coca-Cola, Ikea and Huawei, and has collaborated with prestigious directors such as Isabel Coixet and Javier Fesser. His precise and demanding approach has allowed him to win multiple international awards and to be included in the list of the 200 best photographers in the world according to Lürzer's Archive.

Manso has taught photography and lighting courses in various cities around the world, sharing his knowledge and experience with passionate students. His work, which often reflects a touch of surrealism, speaks of the personal experiences that inspire him, from his family and friends to everyday situations. For him, photography is a communication tool that combines technique and creativity, and his goal is always to create memorable images that stand out in the competitive advertising market.