Creation of an Attractive and Responsible Brand

Overview

“In this lesson we will deepen the topic of self-knowledge: we will do an exercise to identify your passions, talents, work experience and what you would like to contribute to the world. In this way we will try to find “what gives meaning to your life.” I will share a very simple model that will help you find your personal purpose and that way take the first steps to CREATE or REINVENT YOU as a personal or business brand.”

In this video lesson Julieta Tello addresses the topic: Identify your personal purpose, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“In today's lesson. we'll discuss personal purpose. essentially the core reason that motivates you to rise each morning and face the day with intention. Self-awareness is crucial; it involves grasping what you enjoy. your desires. and your future aspirations. Your personal purpose is intricately linked to your business goals. guiding your actions and decisions. You must align your personal purpose with your brand's purpose. ensuring it directs every action your brand takes. This alignment is crucial for maintaining consistency and authenticity. I'm going to share a tool I discovered over fou...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1968)
• 59886 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing