Creation of an Attractive and Responsible Brand

Overview

“It is important to detect market opportunities to launch your brand or grow it. I will guide you to be more alert about trends in your industry and with new consumer behaviors, which will allow you to capture unique opportunities for your brand. I will also present the Cuddle + Kind case, a positive impact brand that I will use as a project throughout the course. This brand will be a guide that will help you understand from a “real case” how to better implement everything I will teach you in the different units of the course. ”

In this video lesson Julieta Tello addresses the topic: Find the opportunity for your business, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“In this lesson. we'll discuss opportunities for your business. Whether you already have a business and aim for future success or are contemplating launching a new brand. it's crucial to consider what factors will influence your growth. Identifying these opportunities is essential for strategic planning and long-term The macro trends present today are here to stay. When discussing macro trends. we are referring to the significant patterns and shifts. shaping changes in purchasing attitudes. For instance. we are in the digitalization era. influencing consumer behavior. Eating patterns are cha...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1968)
• 59886 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing