Creation of an Attractive and Responsible Brand

Overview

“In this lesson we will deepen the importance of having and organizing original inspirations (not only local, but global) to create your own brand. Also, we will see how to analyze the competition, to learn from it and take it as a benchmark in what they are doing well. This way you will be able to have more clarity in what benefits you have to offer as basic, since they offer them, and in what other things to be able to differentiate yourself and give a more attractive value to your brand. ”

In this video lesson Julieta Tello addresses the topic: Benchmarking to inspire you to create your business model, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“In this lesson. we will look at benchmarking to analyze and organize your inspirations for your own business. Benchmarking is about learning from the best. that is. how to capture other ideas that seem very good to you to apply them in your business. The goal is to begin organizing these inspirations. Ideas often come and go swiftly. so capturing them is crucial. I suggest we take a moment to sit down and outline the inspirations you find most relevant to your business. This will help in organizing your ideas. Let's look at the case of Cadel and Cain. Fit Project. It is a brand that does Fo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1968)
• 59886 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing