Creation of an Attractive and Responsible Brand

Overview

“In this lesson I will share the first step to start creating the positioning of your brand. I will help you connect what you wrote in your personal purpose with your business and see how to bring your personal purpose to life through your brand. The brand purpose is the reason why your brand exists. I will also help you understand how to realize your brand purpose from selecting a “positive impact model”. ”

In this video lesson Julieta Tello addresses the topic: Define the brand purpose, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“In this lesson. we will discuss brand positioning. It's crucial to establish it effectively to ensure your brand stays consistent and recognizable over the years. What is brand positioning? Basically. it's all the associations your customer or potential customer makes their mind; it's how they perceive the brand. Without a clear brand positioning. we risk each potential client or customer forming varied perceptions our brand. This inconsistency can lead to confusion and weaken our brand's identity and recognition. I will explain to you step by step how to do it. I will guide you on utilizin...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1968)
• 59886 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing