Creation of an Attractive and Responsible Brand
Detect the need to satisfy your client
A course by Julieta Tello, Business Coach
About the video: Detect the need to satisfy your client
Overview
“Here we will talk about the importance of detecting the deep and underlying motivations, desires or needs that your brand's target has. When you discover them, you will know what your product / service has to offer to activate that lever, a feeling of need in the consumer, that drives your purchase.”
In this video lesson Julieta Tello addresses the topic: Detect the need to satisfy your client, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“In this lesson. we will discuss consumer insights and needs. What drives consumers to purchase our product? What are their needs? Essentially. it's about understanding their motivations and desires. which Understanding the desires or needs customers aim to fulfill by purchasing our product is crucial. We must know what motivates their buying decisions to effectively meet their expectations and enhance Often. the ideal is to ask our customers directly why they buy our products. What happens is that the customer's spontaneous response is because I like it or because it works for me. But in re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
- 98% positive reviews (2K)
- 59,886 students
- 21 lessons (1h 31m)
- 13 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
