Specialization in Newspaper Design

Overview

“Considering our case study of The New Statesman, we will see what information we need to learn about our client and the audience in order to start our project.”

In this video lesson Domestika addresses the topic: Understanding the Client and the Audience, which is part of the Domestika online course: Specialization in Newspaper Design. Master newspaper design, editorial layout, and infographics to create impactful visual stories across print and digital platforms.

Partial transcription of the video

“In this lesson, we're going to think about what our client and their audience need from our project. And I'm particularly going to talk you through our recent redesign of New Statesman. Every project starts with the client. Somebody has to hire you and hopefully pay you for doing it. but they also have an audience. I like to say that even if the client is paying the bills, We're really working for the audience. Because if we make something that the audience loves and wants to buy, then the client will be happy too. If you're lucky, you'll have lots of existing clients who are constantly fee...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Newspaper Design

• Level: Beginner
• 14 students
• 6 units
• 88 lessons (17h 40m)
• 45 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign

• Areas

  Design, Digital Design, Editorial Design, Graphic Design, Infographics, Information Design, Interactive Design, Typography