Specialization in Newspaper Design

Overview

“In this lesson, we'll focus on developing a wider visual identity for editorial product design. Mainly, this means coming up with a logo. There are several elements to consider: the history of the logo, as well as the ways and platforms on which it will be used. Finally, I'll also explain the impact of social media on the decisions that are made on an editorial level.”

In this video lesson Domestika addresses the topic: From Product to Brand, which is part of the Domestika online course: Specialization in Newspaper Design. Master newspaper design, editorial layout, and infographics to create impactful visual stories across print and digital platforms.

Partial transcription of the video

“In this lesson, we're focusing on how our editorial product design can grow into a wider visual identity. So far, we've thought about building a core editorial experience for print, and developing web expressions. but we're also trying to build a brand. We've been trying to bear this in mind throughout the process. but now it's time to move on from the product design. And look at the wider identity system. The logo is really the core of any identity system. In our work, of course, the first priority is to make sure that it looks good on the cover of a magazine, on the front page of a newspa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Newspaper Design

• Level: Beginner
• 15 students
• 6 units
• 88 lessons (17h 40m)
• 45 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign

• Areas

  Design, Digital Design, Editorial Design, Graphic Design, Infographics, Information Design, Interactive Design, Typography