Typography Customization for Logo Design
Introduction to typography and branding
A course by Monotypo Studio, Graphic designer
About the video: Introduction to typography and branding
Overview
“In this lesson we will see a brief introduction to typography, its historical evolution and its relationship with the brand (corporate identity) as a selling factor. ”
In this video lesson Monotypo Studio addresses the topic: Introduction to typography and branding, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.
Partial transcription of the video
“Now that we've talked a bit more about my career. my work. we will proceed to... Speak directly about typography and its relationship with the brand since this is of utmost importance to be able to distribute to carry out everything we will do in the course. First. i will show you a preview of the brand's history... In this lesson. I like to place it from the Greco-Roman era. particularly with Trajan's Column. These were the first letters drawn in the Western alphabet with such clarity. Here we can see their reinterpretation during the Renaissance by the artist and engraver Albrecht Dürer. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Customization for Logo Design
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design
Monotypo Studio
A course by Monotypo Studio
Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.
As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.
He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.
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- 5,799 students
- 17 lessons (2h 14m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
