Typography Customization for Logo Design
Basic concepts and visual codes of typography.
A course by Monotypo Studio, Graphic designer
About the video: Basic concepts and visual codes of typography.
Overview
“In this lesson, we will delve into basic typography concepts such as the anatomy of letters and their structure. How many of them have a basic geometric structure, how structural elements can be manipulated, and their role in distinguishing from a typed logo to one with typographic manipulation. ”
In this video lesson Monotypo Studio addresses the topic: Basic concepts and visual codes of typography., which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.
Partial transcription of the video
“In our next session. we delve into the anatomy of letters and their connection to branding. This crucial for understanding the upcoming material. which includes vital principles necessary for completing the exercises in subsequent lessons. such as baseline. guide lines. and all the details that will allow us to manipulate specific details of the letters. some elements of them to create unique. dynamic identities with a playful and casual touch. So start with our lesson. Where should I begin when choosing a typeface for a particular project? Start with understanding the of letters. or typogr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Customization for Logo Design
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design
Monotypo Studio
A course by Monotypo Studio
Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.
As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.
He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.
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- 17 lessons (2h 14m)
- 20 additional resources (6 files)
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- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
