Typography Customization for Logo Design
How to manipulate fonts for a purpose
A course by Monotypo Studio, Graphic designer
About the video: How to manipulate fonts for a purpose
Overview
“Now, we will see the importance of the manipulation of typographic fonts, with a specific purpose. In other words, giving a logo particularity and personality to serve as a differentiator in the market. ”
In this video lesson Monotypo Studio addresses the topic: How to manipulate fonts for a purpose, which is part of the Domestika online course: Typography Customization for Logo Design. Learn the process to modify typographies and give shape to a unique brand identity.
Partial transcription of the video
“In this lesson. we will see the importance of manipulating typefaces with an FWIN. Here we can see... this particular example the descender of the Z. which are concepts we already covered in the previous lesson. And the... Up to the ascender of the B are manipulated. in a way to create dynamism in the font and here we see the final result. This stroke provides a unique character to the font. unattainable with the default typeface on the computer. It adds a distinct flair that sets it apart from standard options. besides the manipulation of its optical adjustment. I will show you another exa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Customization for Logo Design
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design
Monotypo Studio
A course by Monotypo Studio
Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.
As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.
He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.
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- 5,799 students
- 17 lessons (2h 14m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
