Introduction to Pictogram Design
Identifier types
A course by Andrés Ávila, Graphic Designer
About the video: Identifier types
Overview
“In this lesson, I will explain graphically the differences between logo, isotype, imagotypes and isologotype. I will also explain the different types of isotypes: monogram, initial and pictogram; and within the latter, figurative and abstract.”
In this video lesson Andrés Ávila addresses the topic: Identifier types, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.
Partial transcription of the video
“Identifier types In this lesson I will teach you the types of brand identifiers that exist. Brand identifiers are what we commonly know as logos and they are the graphic element that we use to differentiate one brand from another. In the identifiers category, we can find four groups. The first of these is the isotypes, which are within the category of the graphic aspect and as we already said they are the symbolic element to represent a brand. Within the category of isotypes, we find four groups. In the case of the abstracts, we have Nike and Renault, that its graphic form is not completely...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Pictogram Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
Andrés Ávila
A course by Andrés Ávila
Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.
His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.
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- 1,701 students
- 16 lessons (1h 58m)
- 19 additional resources (8 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
