Think Like a Graphic Designer
A course by Enric Jardí, Designer
Learn to master the creative process of a graphic designer and take your skills to the next level.
In this online course, Enric Jardí, a renowned graphic designer specializing in editorial design and corporate image, invites you to discover how creators of corporate identities think. Throughout the lessons, you'll explore the fascinating world of brand design and learn to apply common sense and differentiating insights to create effective and enduring identities.
You will broaden your vision of corporate identity design and acquire the necessary skills to create images and brands in a professional and effective manner.
What will you learn in this online course?
15 lessons & 12 downloads
What's included in this course?
To start, Enric will show you examples of designs that don't work and together they will analyze and improve them one by one. This practice will help you develop your designer's "eye", that instinct that ensures that something is well executed and functional.
Then, they will address different aspects of identity design, such as screen presentation, business cards, logos, editorial stamps, bottle labels, among others.
Next, they will explore more complex identities, such as those of a business school, a show business, and a hardware store franchise. Each case study will allow you to get into real situations and learn to apply the criteria of an identity designer in different contexts. Finally, the creation of a visual campaign for a music festival will be addressed and it will be analyzed how graphic brands work on screen and how to keep them alive.
- 100% positive reviews (59)
- 2,614 students
- 15 lessons (2h 37m)
- 12 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
As a final project of the course, you will have the opportunity to create from scratch or rethink your own brand identity project. You will apply all the knowledge and techniques acquired during the lessons to develop a creative and functional proposal that reflects your style and criteria as a designer of corporate identities.
Projects by course students
Who is this online course for?
This course is aimed at graphic designers, design students, creative professionals and anyone interested in delving into the world of corporate identity design. No previous knowledge is required, although the use of professional design programs is recommended to carry out the final project. If you want to create effective and lasting brand identities, this course will provide you with the necessary tools to achieve it.
Requirements and materials
To take this course, it is recommended to have basic knowledge of graphic design and access to professional design programs. In addition, it is suggested to have a pencil and paper on hand to make sketches and notes during the creative process. With these elements, you will be able to make the most of the lessons and develop your skills in designing corporate identities.
Reviews
Enric Jardí
A course by Enric Jardí
Enric Jardí is a graphic designer who loves letters and typography. He's worked in many fields throughout his career, but has mainly focused on editorial design, art direction, book covers, corporate identity, typography, and illustration.
He is passionate about lettering and typography. He has published several books, including Veintidós consejos sobre tipografía (que algunos diseñadores jamás revelarán) y veintidós cosas que nunca debes hacer con las letras (que algunos tipógrafos nunca te dirán) and Pensar con imágenes, which have both been translated into several other languages.
Enric combines his professional career with teaching at multiple academic centers such as the Universitat Autònoma de Barcelona, the Blanquerna foundation, the Universitat Ramon Llull in Barcelona, ELISAVA, the Universitat Pompeu Fabra in Barcelona, the University of Lapland in Finland, and IDEP Barcelona.
He was president of the Association of Art Directors and Graphic Designers ADG-FAD for several years and has received several awards for his professional work in the field of design, including: a European Design Award, a Laus, a D&AD Award, and a Malofiej for infographics and the National Culture Award in the design category, granted by the Generalitat de Catalunya.
Content
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U1
Introduction
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Presentation
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influences
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U2
simple identities
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identity design
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Presentation for screen 1
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Presentation for screen 2
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Business card
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Identity for a publisher
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Label for an alcoholic drink
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U3
more complex identities
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Identity for courses
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Image for a show
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Image for a hardware store franchise
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Campaign for a music festival 1
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Campaign for a music festival 2
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U4
Network identities
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Brand image on screen
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keep identity alive
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FP
Final project
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x How to solve small and big problems in graphic design projects
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create, analyze, and refine visual identities, logos, and graphic systems for publishers, events, and brands, applying principles of composition, typography, color, and professional consistency.
This is an intermediate-level course, so having basic graphic design knowledge or prior experience with design tools is recommended.
You’ll need access to a computer with graphic design software (like Adobe Illustrator, Photoshop, or similar) and basic skills using these programs.
The course teaches you how to design modern logos through visual simplification, choosing the right fonts, and creating simplified versions to ensure readability and versatility across different media.
Yes, you’ll learn how to incorporate icons, symbols, and graphic elements into the visual identity to strengthen the brand’s message and consistency across various applications.
Yes, the course covers creating cohesive graphic systems for presentations, labels, and other materials, optimizing typography, color, and layout for each format.
You’ll explore the historical evolution, the influence of heraldry, and how these elements inspire the creation of strong, recognizable brands today.
Adobe Illustrator
very good course !
I learned a lot from this course about the theory of professional graphic design. These are fundamentals that cannot be ignored if one wishes to distinguish themselves from amateurs. I'll definitely be going through this course again in the future.
Me gustó mucho el curso, de los mejores desarrollados que vi. Me encanto ir viendo las decisiones que tomaba sobre el trabajo. Gran profesor!
Excelente curso
Este curso me ha llamado la atención desde el primer momento que lo he visto en la plataforma, no solo por su contenido sino también por su tutor. Estoy encantada con el método que ha utilizado para explicar el contenido y me ha servido a grandes rasgos para desempeñar mi trabajo y mejorar mi experiencia en este sector.