Social Media Strategy for Events
A course by Nathalie Koutia, Designer and Social Media Manager
Learn how to create a communication and social media plan for an event with a unique voice
So you know how to use a social media platform, right? Now it’s time to use it for your next event and develop a unique communication strategy to engage with your audience. Together with Nathalie Koutia, Communications Director and Social Media Manager for OFFF Festival, learn the tips and tricks to help your event take off on social media.
Create an overall creative strategy for your future event: establishing your own voice on social media, defining your event’s goals, building a community, creating engaging copy, managing an online audience, and scheduling posts to keep your audience asking for more.
What will you learn in this online course?
13 lessons & 13 downloads
What's included in this course?
Start by getting to know Nathalie, what influences her work, and how she began specializing in social media through her personal projects.
Creating a voice that your audience can trust is key when organizing an event. Identify your What, How, and Why so you can use social media effectively, generate excitement, and build anticipation for your future event.
Create the event brief, set goals in a calendar, and choose the right platform for your event. Learn the basic steps for creating a social media campaign, as well as how and where to post each type of content.
Social media is an ongoing journey. Now that you’ve gone through the basics and other practical details, it’s time to focus on maintaining a strategy and improving on it as you go. Finally, hear Nathalie’s tips on paid promotion, stats, live transmissions, and more.
- 96% positive reviews (46)
- 1,894 students
- 13 lessons (1h 26m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a communication strategy that includes social media posts for a future event.
Projects by course students
Who is this online course for?
If you have an event or plan to introduce a future event to the world, you will benefit greatly from this course. The course is aimed at anyone who wants to get inspired by learning new ways to use social media for upcoming projects.
Requirements and materials
You’ll need technical knowledge of social platforms like Facebook, Instagram, and Twitter. Mailchimp knowledge is recommended but not mandatory. You’ll also need a smartphone and a computer.
Reviews
Nathalie Koutia
A course by Nathalie Koutia
Nathalie Koutia is a freelance designer and social media enthusiast currently based in Barcelona, Spain. She is the Communications Director and Social Media Manager for OFFF Festival, an international event focused on creativity.
As the festival's spokesperson, she directs the event’s visual communication and is one of the leading voices of the festival in Barcelona and its OFFF on Tour editions. She also works as the project manager and curator of the festival's self-published books.
Content
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U1
Introduction
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About Me
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Influences
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What Will We Do in the Course?
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U2
Preparation: First Things First, Let’s Go Down The Basics
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The Concept
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Creativity and Visual Communication
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Interactivity and Networking
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Vision
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U3
Production: Welcome to My World
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The Brief and Auto Brief
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Strategy
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Content
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U4
Postproduction: What’s Next?
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Paid Promotion
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Stats
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Live Promo / Promo After the Event
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FP
Final project
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Social Media Strategy for Events
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers the fundamentals of social media, event promotion, and visual communication, making it accessible even if you have no prior experience.
You only need basic computer skills and access to social media platforms like Instagram, Facebook, and Twitter. The course will introduce relevant design and marketing tools as needed.
You’ll learn how to create engaging event content, develop social media campaigns, optimize audience engagement, and use analytics to improve event promotion across platforms like Instagram, Facebook, and Twitter.
Yes, the course includes practical lessons on designing event posters, digital flyers, and other visual assets tailored for both print and social media promotion.
The course teaches strategies for building anticipation, running hashtag campaigns, using interactive content like Reels and Stories, and analyzing engagement metrics to refine your approach.
Absolutely. The course covers creating, editing, and promoting events using Instagram Reels, Stories, and other platform-specific features.
Yes, you’ll learn effective collaboration techniques for partnering with artists and influencers to boost event visibility and engagement online.
It's interesting, but outdated. I also feel that the strategy for accompanying a live event falls too short.
Un cours rapide et complet, avec de bonnes idées créatives !
Me parece un curso interesante, que da ideas sobre cómo abordar la comunicación en sus diferentes fases.
A very exciting course.
Introducción clara y al punto.