Branding in Three Phases: Brief, Concept, and Visual Creation
The Frankenstein: how to humanize our proposal
A course by Estudio Yeyé, Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Joined July 2017
About the video: The Frankenstein: how to humanize our proposal
Overview
“Here comes the communication and its respective strategy, which seek to make empathy between the brand and its user. ”
In this video lesson Estudio Yeyé addresses the topic: The Frankenstein: how to humanize our proposal, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.
Partial transcription of the video
“We now proceed to Solidify the ideas forming the foundation of our proposal. It's consistently a topic and a dilemma. challenging to fully grasp the concept. how ideas emerge. This course section lacks a clear methodology. focusing on the unpredictable nature of because I think an idea is that spark that finds you somehow during the process however. there are ways to trying to find it when this spark happens. not when it does There are various approaches tailored to specific needs. such as the development of information These methods address unique requirements effectively. from the brief t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration
Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
- 97% positive reviews (524)
- 9,277 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · Turkish · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
