Branding in Three Phases: Brief, Concept, and Visual Creation
A course by Estudio YeyéCreative Director, Illustrator, and Graphic Designer
A course by Estudio Yeyé, Creative Director, Illustrator, and Graphic Designer
Learn to mix the ingredients together to create delicious branding
In this online course, Orlando Portillo–creative director and founder of Estudio Yeyé–guides you through the universe of branding, exploring different dimensions to shape a brand, paying attention not only to the visual aspect, but also to its meaning.
Develop a branding project for a restaurant, learning to work with all the ingredients that make up the identity of a brand by following the methodology and creative process of Estudio Yeyé. Get amazing results inside and outside the kitchen!
What will you learn in this online course?
15 lessons & 9 downloads
Project Brief
13 minutes, 56 seconds
Fun / dation (Our work code)
17 minutes, 23 seconds
Cult of Culture - Part I
14 minutes, 49 seconds
Cult of Culture - Part II
12 minutes, 16 seconds
The Frankenstein: how to humanize our proposal
8 minutes, 3 seconds
The Pitch
13 minutes, 55 seconds
What's included in this course?
Begin by learning about the professional career and work of Estudio Yeyé, then discover why they specialized in branding for restaurants. Delve into some of Orlando's influences, getting to know what feeds his creative spirit.
Next, Orlando shows you how to interpret a brief, decoding the client's identity and needs to transform them into attractive ideas.
Start building a visual code to serve as a guide when shaping out your project.
Orlando Portillo gives you all the guidelines to present your project correctly and have it look delicious.
Recommended software & tools for this course
What is this course's project?
Apply the concepts and techniques learned in this course by creating a branding project for a restaurant or any other project you want.
Projects by course students
Who is this online course for?
Illustrators, designers, art directors of any level, and anyone with a good appetite for branding.
Requirements and materials
You need to have basic knowledge of Photoshop, as well as the desire to experiment and break the rules of design.
As for materials, you only need pencil and paper to sketch, and a computer with Photoshop.
Reviews
- 5 months ago
Excelente, estoy estudiando Diseño Gráfico y me gusta mucho el branding
- 7 months ago
Ótimo conteúdo! Claro e interessante.
- 9 months ago
Creativo y divertido
- 11 months ago
Muy buen curso. El instructor explica muy bien el proceso sobre como desarrollar proyectos partiendo desde la interpretación del brief, concepción de la idea y caminos para desarrollarlas.
- 1 year ago
muy claro y con buen contenido
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
Content
- U1
Introduction
- Presentation
- Brain: Design and Visual Culture
- U2
The anti-scientific method (The how of what)
- Project Brief
- Fun / dation (Our work code)
- Cult of Culture - Part I
- Cult of Culture - Part II
- The Frankenstein: how to humanize our proposal
- U3
Caught red handed! (The proposals)
- The Pitch
- Selection and second round - Part I
- Selection and second round - Part II
- Creating the brand guidelines (Our Brandbook)
- U4
Brand Applications, Art Direction and Activation
- Which applications are the right ones for this project?
- Present the new brand (production)
- Present the new brand (post-production)
- The table is served (The dessert)
- FP
Final project
- Illustrating the branding
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to combine illustration, branding, and interior design to craft unique visual identities, appealing commercial spaces, and multidisciplinary projects focused on retail and hospitality sectors.
Yes, this course is designed for students with prior knowledge in design, illustration, or branding who want to deepen and broaden their skills through complex creative projects.
It’s recommended to have basic knowledge or prior experience in graphic design, illustration, or related fields to get the most out of the course content and exercises.
You’ll need access to digital design tools (like Adobe Illustrator and Photoshop), sketching materials (paper, pencils), and accounts on visual reference platforms such as Pinterest.
The course covers branding for restaurants, 360-degree experience design, illustration integration, logo creation, brief analysis, furniture selection, visual storytelling, mind mapping, typography and color, and strategies for pitching proposals to clients.
You’ll learn how to use illustration to strengthen brand personality, create compelling visual compositions, and build unique narratives that make your work stand out in the market.
Yes, the course includes hands-on exercises to create, analyze, and structure branding briefs tailored to different clients and project needs.