Branding in Three Phases: Brief, Concept, and Visual Creation
Cult of Culture - Part II
A course by Estudio Yeyé, Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Joined July 2017
About the video: Cult of Culture - Part II
Overview
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In this video lesson Estudio Yeyé addresses the topic: Cult of Culture - Part II, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.
Partial transcription of the video
“Once we have the entire mind map. we must start organizing it. We need to look at all the highlights we here. How are we going to classify them? In our proposal. we aim to create three distinct concepts for consideration and development. That's why the mind map helps us a lot. to avoid getting stuck on a single path but to provide Something very important for us at the studio is not presenting only one option to the client. It's about offering three different paths. we can explore three solutions. This approach keeps us highly creative. as each project becomes a trio of projects. Ultimately...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration
Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
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- 9,277 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · Turkish · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
