Lifestyle Brand Photography for Social Media

Overview

“I want to start by describing lifestyle photography for brands and how it is different from other genres in the fashion industry. Lifestyle photos are relatable images that look to then advertise a product or service that a brand offers.”

In this video lesson Emma-Jane Lewis addresses the topic: Introduction to Lifestyle and Branding Photography 1, which is part of the Domestika online course: Lifestyle Brand Photography for Social Media. Create engaging product images by learning how to plan, style, and direct a lifestyle photo shoot.

Partial transcription of the video

“So in this lesson, we're going to be talking about branding and lifestyle photography. We're going to see how this has changed over the years and how this actually helps benefit brands and yourself as a photographer. We're going to look to then explain the difference between editorial, commercial, and lifestyle photography as a whole. We're then gonna work with brands for flat lace, the products in situ and working with models and influencers. So lifestyle photography for brands has taken on a really different form over the years. With social media, lifestyle photography has now become abou...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Lifestyle Brand Photography for Social Media

• Level: Beginner
• 91% positive reviews (69)
• 2082 students
• 5 units
• 23 lessons (5h 47m)

• Category

  Photography & Video

• Areas

  Commercial Photography, Instagram Photography, Lifestyle Photography, Photography, Product Photography, Social Media