Lifestyle Brand Photography for Social Media
A course by Emma-Jane Lewis Photographer
A course by Emma-Jane Lewis , Photographer
Create engaging product images by learning how to plan, style, and direct a lifestyle photo shoot
Imagine being the photographer behind the images used to promote your favorite brand or product. Emma-Jane Lewis, a professional photographer based in the UK, creates inspiring, detail-focused photographs that capture the essence of the jewelry, accessories, and clothing made by top designers in the UK and abroad.
In this course, learn how to plan, style, shoot, and edit a set of original images for a brand. From product photography to shooting with a model, explore the essentials of social media photography. Learn about flat lay images, shooting on location, and creating a collection of work that gets you followers and clients.
What will you learn in this online course?
23 lessons & 9 downloads
Introduction to Lifestyle and Branding Photography 1
13 minutes, 34 seconds
Introduction to Lifestyle and Branding Photography 2
10 minutes, 3 seconds
Studying the Brand
20 minutes, 37 seconds
Creating a Mood Board
8 minutes, 59 seconds
Equipment 1
15 minutes, 30 seconds
Equipment 2
7 minutes, 27 seconds
What's included in this course?
Get started by meeting Emma-Jane Lewis, a professional photographer specialized in product and fashion photography. She explains what lifestyle photography is and how it differs from areas like editorial, commercial, and fashion. Take a look at her work and explore how social media has changed the photography landscape for brands.
Learn how to plan and implement lifestyle content into your professional work. See how to gain a client’s trust, how to create a moodboard, and the simplest way to compose a shot list for the day of your shoot. Then discover how to build your team and create a call sheet to keep things organized.
Get your camera ready and dive into product photography. Learn how to set up flat lay images and take a look at strategies for shooting effectively on-location. Discover why props are so important to product photography and the best way to use them when setting up your shots. Emma-Jane gives you several tips and tricks on how to overcome specific technical challenges when shooting products.
Explore how to work with models in your photography and see how they can bring your images to life by making them more relatable. Learn how to ensure that the products remain the focus of your photos by using flash and modifying available light.
Learn how to select your shots, make edits, and deliver final images to a client. Discover what a monthly retainer is and how you can achieve one by shooting brand photos for social media. Finally, get some of Emma-Jane’s recommendations for finding new clients and why it’s important to have a polished portfolio.
What is this course's project?
Create 20 professionally edited images that cover a month’s worth of social media content for a brand.
Who is this online course for?
Intermediate and professional photographers who want to create images that attract followers and clients via social media.
Requirements and materials
To take this course, you should have technical knowledge of the camera you have chosen to use.
A DSLR or mirrorless camera is recommended. Students can apply concepts using a camera phone, but it is not advisable for professional client work. You will also need a collection of small products to photograph: jewelry, accessories, or homeware like cups, plates, or candles.
Reviews
- 5 months ago
Es hermoso. Muy claro y aplicable. Ella explica muy bien y da info de calidad que no es habitual
- 2 years ago
Very clear and easy to understand. I recommend it.
- 3 years ago
Really enjoying the course. Perfect for a beginner like myself who needs motivation to start somewhere. It’s clear and concise and inspirational. Thank you
- 3 years ago
The teacher is amazing, very clear and professional. She has an incredible experience. I really suggest the course!
- 3 years ago
This course is well produced and beautifully filmed. The instructor is informed and experienced at her craft, conveying information in a deliberate and concise manner. I recommend and plan to reference the information in this course over the course of my learning experience.
She is passionate about fashion, animals, and the creative aspects of photography. With over a decade of experience, she aims to capture the mood and emotion behind exclusive products and events. In 2020, she was named one of the Top 12 UK Wedding Photographers by ELLE magazine.
Content
- U1
Introduction
- About Me
- Influences
- U2
What Is Lifestyle Photography for Brands?
- Introduction to Lifestyle and Branding Photography 1
- Introduction to Lifestyle and Branding Photography 2
- Studying the Brand
- Creating a Mood Board
- U3
Pre-Shoot
- Equipment 1
- Equipment 2
- Shoot Tips and Tricks 1
- Shoot Tips and Tricks 2
- Shoot Tips and Tricks 3
- Shoot Preparation 1
- Shoot Preparation 2
- Bonus Content
- U4
Location Shoot
- Shooting Flat Lays 1
- Shooting Flat Lays 2
- Shooting Products In Situ
- Shooting Products on a Model 1
- Shooting Products on a Model 2
- U5
After the Shoot
- Photograph Selection and Editing 1
- Photograph Selection and Editing 2
- Presenting the Project to the Client
- Add Value to Maintain the Client
- FP
Final project
- Lifestyle Brand Photography for Social Media
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate photographers who already understand basic camera operation and want to master lifestyle, fashion, and product photography for brands.
You’ll need a camera (DSLR, mirrorless, or smartphone), basic lenses, and access to natural or continuous lighting. Optional items include reflectors, props, and basic editing software like Lightroom.
You’ll learn techniques for planning shoots, creating mood boards, working with models and products, using light, editing images for social media, and building a professional photography portfolio.
Yes, the course includes modules on editing lifestyle and product photos for Instagram and other social media platforms, ensuring your images are visually engaging and brand-consistent.
Absolutely. The course teaches how to effectively direct models and influencers to achieve authentic, brand-aligned imagery and enhance storytelling in your photography.
You’ll learn how to research brands, choose color palettes, select inspiration, and assemble digital or physical mood boards that guide your creative process and client communication.
Yes, the course covers flat lay, in situ, and model-based product photography, giving you strategies for visually compelling brand images across diverse platforms.