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    Introduction to Creative Set Design for Advertising

    A course by Estudio CieloCreative Studio

    Introduction to Creative Set Design for Advertising

    Artistry, beauty, and a touch of madness. These are the star ingredients used by Estudio Cielo, Chile's first studio specializing in digital content creation. Its founders, Valentina Corral and Tulio Turina, guide you through this introduction to set design and share their methods for creating captivating images.

    In this course, learn to conceptualize and design stunningly artistic sets to boost a product or brand through advertising photography and videos. By the end of the course, you'll have discovered how to transform your ideas into original and coherent set designs, perfectly tailored to each client.

    What will you learn in this online course?

    11 lessons & 15 downloads

    View all lessons ↓

    What's included in this course?

    Begin by getting to know a little bit about Valentina Corral and Tulio Turina. They share some of their work and talk about the journeys that led them to found Estudio Cielo. They also discuss the influences that most inspire them across a range of disciplines.

    Continue by discovering all about set design and what it is—its sphere of activity and which professions are involved in the creation processes. Next, familiarize yourself with a selection of the materials and mediums you can work with as well as learn to interpret a brief.

    Now get to work on the conceptualization of your project starting off with a visual brainstorming. Once you've settled on a concept, take a look at how to use it to define the shapes for creating your final digital sketch, taking into account some elements of art direction.

    Wrap up the course learning what a director's treatment is along with some additional ways to boost your artistic proposal, such as working with 3D images and lighting to help create the ideal mood.

    Recommended software & tools for this course

    What is this course's project?

    Put together a director's treatment in which you compile all your ideas to understand exactly how you want to design for a campaign.

    Introduction to Creative Set Design for Advertising

    Projects by course students

    Who is this online course for?

    Art directors, designers, publicists, photographers, and anyone who wants to form part of a creative team needing to broaden their knowledge of set design.

    Requirements and materials

    You need basic notions of design and to be raring to push the boundaries of your creativity.

    In terms of materials, you need paper, a pencil, and a computer installed with Adobe Illustrator, Photoshop, or similar.

    Introduction to Creative Set Design for Advertising

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    Estudio Cielo

    Estudio Cielo

    Teacher
    Plus

    Creative Studio

    Joined October 2019

    Estudio Cielo, founded by Valentina Corral and Tulio Turina, is the first Chilean studio to specialize in digital content creation. They carry out photo and video shoots for advertising campaigns, along with anything else a brand might need when it comes to creative direction, making sure each and every project contains a hint of bold defiance.

    Their style is widely recognized for its visual narrative and has led them to work with big names such as Swatch, Converse, Unilever, Adidas, Pandora, Estée Lauder, Disney, L'Oréal, Dafiti, and many more.

    Content

    • U1

      Introduction

      • About Me
      • Influences
    • U2

      Set Design as a creative value

      • What is Set Design?
      • Work equipment and materials
      • The brief
    • U3

      Unleash creativity

      • Conceptualization
      • Visual brainstorming
      • Visual synthesis
      • Art direction
    • U4

      Art direction

      • Creative return
      • Amplifying the proposition
    • FP

      Final project

      • Introduction to Creative Set Design for Advertising

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      PLUS

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

    FAQs

    You’ll learn how to conceptualize, design, and build creative photographic sets—from interpreting briefs and developing concepts to selecting materials, visual composition, lighting, postproduction, and creative budget-friendly solutions.

    This is an intermediate-level course, perfect for those with basic knowledge of photography, graphic design, or art who want to deepen their skills in set design and art direction.

    You’ll need basic photography knowledge, access to materials like cardstock, fabrics, acrylics, and digital design tools such as Illustrator. A camera and image editing software are also recommended.

    You’ll be prepared to work in art direction, commercial photography set design, creative production, scenography, advertising campaigns, personal projects, or collaborate with ad agencies and creative studios.

    You’ll learn strategies to make the most of your resources, reuse materials, and apply innovative techniques that boost creativity even when budgets are tight.

    You’ll develop practical projects like still lifes, advertising sets, creative scenography, prop design, and minimalist compositions, applying various styles and techniques.

    Yes, the course covers lighting techniques for photographic sets, color composition, and postproduction processes geared toward artistic and commercial photography.

    Areas

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