Digital Illustration with Illustrator and Photoshop
The idea
A course by Julian Ardila, Illustrator and designer
About the video: The idea
Overview
“As a project of the course, we will make a poster for some merchant or informal business of the place where we live. Through an illustration, we will tell your story, we will create your brand. For this, I will tell you, in this lesson, how the idea came about.”
In this video lesson Julian Ardila addresses the topic: The idea, which is part of the Domestika online course: Digital Illustration with Illustrator and Photoshop. Learn to communicate and create a graphic identity through illustration.
Partial transcription of the video
“I want to start this course by talking about an initiative I launched a couple of years ago. called Entrepreneurs. The aim is to provide graphic identities to small informal businesses. It's a project I undertook in Colombia. inspired by my experience at an agency with friends. working for major brands. We chose to apply the same strategies used for big brands to small informal businesses. This approach helps those who often lack resources for marketing. We aim to apply this approach to those tiny. unassuming enterprises that often struggle with promotional efforts. Consequently. we venture...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Illustration with Illustrator and Photoshop
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Category
Illustration -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Illustration, Traditional illustration, Vector Illustration

Julian Ardila
A course by Julian Ardila
Julián Ardila is a Colombian illustrator and designer based in Mexico, where he founded his own studio: Franca. His beginnings were in advertising, working for agencies such as Leo Burnet and Sancho BBDO. It was a campaign of the latter, in which several illustrators and designers offered to make the brand image of small merchants and street vendors, which served as a springboard to work for clients such as Adidas, Renault, Red Bull, Club Colombia, NBA, Facebook or Google.
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