Photography for Instagram: Position your Brand
Define our brand
A course by Beatriz Tormenta, Photographer
About the video: Define our brand
Overview
“In this lesson, I'm going to show you how I defined and shaped my personal brand using basic marketing principles that I studied previously. These have allowed me to professionalize and position myself as a product photographer for brands on Instagram.”
In this video lesson Beatriz Tormenta addresses the topic: Define our brand, which is part of the Domestika online course: Photography for Instagram: Position your Brand. Make the most of this social media platform by creating attractive photographic content to publicize your brand.
Partial transcription of the video
“Define your brand Since I told you more about how the photo became my profession, I will share with you how I converted Beatriz Tormenta in a brand that has allowed me to live all these years to create content for other brands on Instagram. First of all, I want to tell you that I am not an expert in marketing and that my profession is photography. But it is important to tell you about these basic concepts and how I have applied them to my project because the first step to create content according to your brand and that it is consistent and that it has a purpose is to first define what the b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Photography for Instagram: Position your Brand
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Category
Marketing & Business, Photography & Video -
Areas
Advertising, Instagram, Instagram Photography, Lifestyle Photography, Marketing, Mobile Photography, Photography, Product Photography, Social Media
Beatriz Tormenta
A course by Beatriz Tormenta
Beatriz Tormenta has always been fascinated by the way people are wired, so to better understand them she became a trained sociologist with a focus on social psychology. The first time she held a camera, she discovered that she loved to immortalize everything that her eyes saw with a lens. In 2015, she decided to pursue her passion and is now a product photographer and content creator for Instagram.
Her work involves capturing compelling images for lifestyle, cosmetics, fashion, and food brands such as Bourguignon Floristas, Offset Collage, Hoteles Barceló, and Kaiku. Beatriz specializes in still-life photography featuring products in their everyday context and images with a human element that capture and enhance both the essence of the product and the user's experience.
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- 1,499 students
- 14 lessons (1h 49m)
- 23 additional resources (8 files)
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- Audio: Spanish
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- Level: Beginner
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