Photography for Instagram: Position your Brand
A course by Beatriz TormentaPhotographer
A course by Beatriz Tormenta, Photographer
Make the most of this social media platform by creating attractive photographic content to publicize your brand
Meet your teacher Beatriz Tormenta, who tells you about how cameras came into her life and sparked a drastic career change and what the switch from sociologist to photographer was like. She also shows you some of her favorite projects and the Instagram accounts that inspire her work.
To get started, go over some basic marketing concepts. Learn how to define your brand, outline your objectives, and how to strategically use Instagram's tools to advertise your products or services. Beatriz then shows you a set of tricks to promote your project and find potential clients.
Discover the secrets to Beatriz's success by analyzing each step in her creative process, from the first meeting with the client and the brief to developing concepts and presenting an idea using a mood board and a color palette. Then, see how to draw up a budget and choose the right photography gear for your project.
Plan your photoshoot around key variables such as light, composition, color, and format. Once everything is organized, it's time to capture the three photos for your project: a still-life product photo, a product photo with a human element, and an inspirational photo.
Wrap up the course with a thorough demonstration on how to edit your images. Beatriz teaches you how to retouch your photos and easily make tiny adjustments with your cell phone. She also shares some pro tips on how to add these images to your portfolio to attract new clients.
What will you learn in this online course?
14 lessons & 23 downloads
Define our brand
10 minutes, 28 seconds
Objectives and strategy
5 minutes, 39 seconds
Find clients
1 minute, 51 seconds
Contact with the client and project approach
5 minutes, 10 seconds
Make a budget
4 minutes, 0 seconds
Photographic equipment
2 minutes, 53 seconds
What's included in this course?
Meet your teacher Beatriz Tormenta, who tells you about how cameras came into her life and sparked a drastic career change and what the switch from sociologist to photographer was like. She also shows you some of her favorite projects and the Instagram accounts that inspire her work.
To get started, go over some basic marketing concepts. Learn how to define your brand, outline your objectives, and how to strategically use Instagram's tools to advertise your products or services. Beatriz then shows you a set of tricks to promote your project and find potential clients.
Discover the secrets to Beatriz's success by analyzing each step in her creative process, from the first meeting with the client and the brief to developing concepts and presenting an idea using a mood board and a color palette. Then, see how to draw up a budget and choose the right photography gear for your project.
Plan your photoshoot around key variables such as light, composition, color, and format. Once everything is organized, it's time to capture the three photos for your project: a still-life product photo, a product photo with a human element, and an inspirational photo.
Wrap up the course with a thorough demonstration on how to edit your images. Beatriz teaches you how to retouch your photos and easily make tiny adjustments with your cell phone. She also shares some pro tips on how to add these images to your portfolio to attract new clients.
What is this course's project?
Design a strategy for your brand on Instagram and shoot three types of photos: a still-life product photo, a product photo with a human element, and an inspirational photo.
Projects by course students
Who is this online course for?
Anyone with an entrepreneurial streak who wants to create content and advertise their products or services using Instagram.
Requirements and materials
You don't need any prior knowledge to take this course, but basic notions of photography and editing in Adobe Lightroom are recommended.
As for materials, you need a camera (either a digital camera or your smartphone) and the VSCOcam and Snapseed apps installed on your phone.
Reviews
- 1 month ago
La verdad que me encanta este curso, porque a demás de ser completo, la profesora me encanta.
- 9 months ago
Me encantó el curso. La manera de explicar además es muy fácil de entender.
- 1 year ago
Me gustó mucho este curso. El aspecto estético y todo el contenido es excelente y lo recomendaría sin lugar a dudas ! Me encantaría que la autora realizará mas cursos en esa dirección . Seguramente me inscribiría inmediatamente.
- 2 years ago
Todo lo que hace Bea siempre es bien :)
- 2 years ago
Exelente curso. Te muestra de todo un poco.
Her work involves capturing compelling images for lifestyle, cosmetics, fashion, and food brands such as Bourguignon Floristas, Offset Collage, Hoteles Barceló, and Kaiku. Beatriz specializes in still-life photography featuring products in their everyday context and images with a human element that capture and enhance both the essence of the product and the user's experience.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Create your own personal brand
- Define our brand
- Objectives and strategy
- Find clients
- U3
Create your proposal
- Contact with the client and project approach
- Make a budget
- Photographic equipment
- U4
The photoshoot
- Session planning
- Still life photo of product
- Product photo with human factor
- Aspirational photo
- U5
Photo and portfolio editing
- Selection, editing and submission of material
- Add the project to our portfolio
- FP
Final project
- Photography for Instagram: position your brand
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create creative still lifes, work with natural light, plan visual campaigns, edit images, and develop strategies to attract clients and build your brand on Instagram.
This course is designed for people with basic photography knowledge who want to improve their product photography skills and boost their social media presence.
You can use a DSLR, mirrorless camera, or even your phone’s camera. A tripod, basic lenses, and access to digital editing tools are recommended.
Yes, the course covers strategies to find clients, prepare budgets, present your portfolio, and use Instagram to connect with brands and potential clients.
Yes, you’ll learn how to select, organize, and edit images to build an attractive, effective portfolio that reflects your brand identity.
The course covers composition rules, how to select and arrange elements, use flowers and props, and techniques for creating natural, creative still life images.
Yes, it teaches how to use digital tools for general and selective adjustments, color editing, and visual harmony across photo series.