Photography for Instagram: Position your Brand
Objectives and strategy
A course by Beatriz Tormenta, Photographer
About the video: Objectives and strategy
Overview
“Once you are clear about what you want, you are able to think about how to get it. In this lesson I will talk to you about the importance of, as a brand, having objectives and a strategy that helps you take your project where you want.”
In this video lesson Beatriz Tormenta addresses the topic: Objectives and strategy, which is part of the Domestika online course: Photography for Instagram: Position your Brand. Make the most of this social media platform by creating attractive photographic content to publicize your brand.
Partial transcription of the video
“Objectives and strategy In this lesson I will teach you how to draw and how to define the objectives and strategy of your brand because to maintain the viability of your project it is necessary to know what you want to do and how you will achieve it, so that it is a roadmap and a plan to review to know if you are on the right track, if you have to rethink the way of doing things and especially if you are getting where you want. Focusing on Instagram, it's a great platform if you want to set goals related to branding, that is, with making yourself known on social networks, generate leads and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Photography for Instagram: Position your Brand
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Category
Marketing & Business, Photography & Video -
Areas
Advertising, Instagram, Instagram Photography, Lifestyle Photography, Marketing, Mobile Photography, Photography, Product Photography, Social Media
Beatriz Tormenta
A course by Beatriz Tormenta
Beatriz Tormenta has always been fascinated by the way people are wired, so to better understand them she became a trained sociologist with a focus on social psychology. The first time she held a camera, she discovered that she loved to immortalize everything that her eyes saw with a lens. In 2015, she decided to pursue her passion and is now a product photographer and content creator for Instagram.
Her work involves capturing compelling images for lifestyle, cosmetics, fashion, and food brands such as Bourguignon Floristas, Offset Collage, Hoteles Barceló, and Kaiku. Beatriz specializes in still-life photography featuring products in their everyday context and images with a human element that capture and enhance both the essence of the product and the user's experience.
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- 1,499 students
- 14 lessons (1h 49m)
- 23 additional resources (8 files)
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- Audio: Spanish
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- Level: Beginner
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