Brand Identity Design: Expressing Visual Meaning
A course by Mumfolk StudioGraphic Design Studio
A course by Mumfolk Studio, Graphic Design Studio
Bring a brand's vision to life and connect with its audience through eye-catching visuals
Creating a visual identity is so much more than designing a logo. It’s about discovering the essence of a brand and expressing it visually. Graphic designer Helen Bamborough worked with clients including Whistles and The Body Shop before founding her own studio which aims to help independent businesses founded by mothers stand out through design.
In this course, she teaches you how to create an entire brand identity system for yourself or a client. Design a logo, secondary mark, color scheme, and typographic style that captures the essence of the company it represents. Bring a brand to life and connect with its audience through design.
What will you learn in this online course?
18 lessons & 22 downloads
Defining Your Brand
12 minutes, 36 seconds
Project Focus: Setting the Brief
8 minutes, 2 seconds
Brainstorming Ideas
5 minutes, 9 seconds
Conducting Visual Research
9 minutes, 44 seconds
Creating Directional Mood Boards 1
12 minutes, 32 seconds
Creating Directional Mood Boards 2
11 minutes, 38 seconds
What's included in this course?
Begin by getting to know Helen Bamborough, the founder of Mumfolk Studio. She talks you through her creative journey which led to her starting her own studio, along with the influences that inspire her as a designer and what you can expect from this course.
Learn how to define your brand, its foundations, values, and what makes it unique. Then come up with themes and keywords based on this information to create an effective brief. Helen shares how she uses word association to explore different branding ideas.
Find visual references that form the basis of your mood board to present to clients. Hear Helen’s advice on controlling the research process to make the most of your time and stay focused on the brief. Create two directional mood boards that bring the client’s brand to life in contrasting ways and discover how to combine them to keep your client happy.
Use your directional mood boards to generate ideas for your initial logo design using the ‘scamping’ technique. Refine and finalize your design before selecting brand colors that reflect their tone and personality. Design a secondary logo to compliment your main design, then learn how to present your ideas to clients through compelling mockups
Helen shares how to select fonts for a unique typographic style. To finish the course, she then talks you through expanding your brand designs through the creation of postcards, packaging, and more.
What is this course's project?
Create a visual identity that expresses a brand’s personality, featuring a logo, secondary mark, color scheme, and typographic style.
Projects by course students
Who is this online course for?
This course is for designers or anyone with an interest in learning to create visuals for brands.
Requirements and materials
Previous knowledge of design principles, Adobe Illustrator, and Photoshop are recommended but not essential.
You will need a computer with these programs installed.
Reviews
- filipedscorreaPLUS1 month ago
Gostei do curso. É uma boa introdução para o mundo de branding. Achei o design que ela fez meio "fácil demais", acho que ela deveria ter escolhido um case mais desafiador para apresentar. Acho que as lições deveriam ser avaliadas também por ela mesmo. Acho que a avaliação por IA empobrece a experiência, já que a IA sempre vai dar um reforço positivo e nunca fazer uma critica construtiva.
- 2 months ago
Gostei do curso, é mão na massa e ajuda a estruturar as ideias. Bom para iniciar.
- 9 months ago
Aunque no lo he terminado, me está gustando mucho
- 10 months ago
me esta gustando!
- 1 year ago
Loved this course, it helped me a lot with my own brand identity and visuals for my own business. Highly recommend to creatives who want to create their visual identity in their own artisan way
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
Content
- U1
Introduction
- About Me
- Influences
- U2
Brand Research and Idea Generation
- Defining Your Brand
- Project Focus: Setting the Brief
- Brainstorming Ideas
- Conducting Visual Research
- Creating Directional Mood Boards 1
- Creating Directional Mood Boards 2
- Combining Ideas to Create a Final Route
- U3
Design Development
- Designing a Logo 1
- Designing a Logo 2
- Logo Development: Refining Your Ideas
- Selecting Brand Colours
- Designing a Secondary Logo
- Presenting Your Ideas
- U4
Decorative Elements and Creating Brand Assets
- Typographic Style and Postcard Design
- Decorative Elements: Patterns and Textures
- Packaging and Stationery Ideas
- FP
Final project
- Brand Identity Design: Expressing Visual Meaning
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate graphic designers who want to transition into freelance logo and brand identity design, focusing on practical workflows, client management, and professional branding techniques.
You should have a basic understanding of graphic design principles and familiarity with digital design tools like Adobe Illustrator. Some prior design experience is recommended to get the most out of the course.
You’ll learn how to manage clients, set freelance rates, create custom brand identities, develop mood boards, handle project briefs, and apply advanced logo and illustration techniques for cohesive brand systems.
Yes, the course provides guidance on setting freelance rates, managing client expectations, and establishing professional boundaries when working as an independent designer.
Absolutely. The course addresses strategies for handling challenging clients and offers tips for balancing freelance work with family and personal responsibilities.
Yes, you’ll gain insights into transitioning from agency work to freelancing and learn how to start and manage your own creative studio.
The course outlines a step-by-step custom brand identity workflow, including audience research, moodboard creation, concept ideation, logo design, and developing brand collateral.