Social Media Analytics for Beginners
A course by Beatrice Oppici , Marketing Digital Consultant
Learn how to interpret the metrics of your platforms and create strategies that drive your brand
If you know how to use it right, social media can be one of the most efficient tools for promoting your brand or project and attracting followers. Beatrice Oppici, digital consultant specializing in social media, teaches you how to masterfully analyze and interpret metrics from online platforms to develop an efficient digital strategy tailored to your needs.
In this course, learn how to set objectives for your social media and choose appropriate KPIs to measure your performance. Use a dashboard to easily see all your data at a glance and discover how to create and interpret a performance report so you can continuously improve and meet your goals.
What will you learn in this online course?
13 lessons & 17 downloads
- 97% positive reviews (104)
- 3,859 students
- 13 lessons (2h 34m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Prepare an analytics report for your social media platforms that allows you to easily interpret the performance of your marketing strategy with visual data.
Projects by course students
Who is this online course for?
Anyone with a business-related activity on one or more social media platforms who wants to learn how to analyze their data to promote their brand or enhance their strategy.
Requirements and materials
You need basic knowledge of social media content creation and management.
The tools you need to take this course include Google Drive, both Excel and Google Sheets, two business accounts, and profiles created on Facebook, Instagram, Twitter, Linkedin, Youtube, or Twitch.
Reviews
Beatrice Oppici
A course by Beatrice Oppici
Beatrice Oppici, digital consultant specializing in social media, began her career in the world of art and events where she created unforgettable experiences for those who attended. Despite her love of art, she found her true calling in digital marketing, compelled by her passion for developing results-driven strategies where she mixes creativity and steady KPI analysis to continually optimize performance.
She currently coordinates the social media team at HABITANT delivering top recruitment, branding, and awareness results for clients across a range of industries, including telecommunications, energy, insurance, education, and consumer goods.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Bases of social media analytics
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Objectives to analyze
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Channels
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KPI
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U3
Data extraction and visualization
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Data extraction 1
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Data extraction 2
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Dashboard 1
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Dashboard 2
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Social media analytics report
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U4
We improve strategy based on data
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Achievement of the objectives
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Data interpretation
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How to improve results
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FP
Final project
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Social Media Analytics for Beginners
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What to expect from a Domestika course
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Learn at your own pace
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
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What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Excelente curso para principiantes
corso molto carino, sopratutto se si è alle prime armi nel mondo dei KPI
Me gustó, no suelo encontrar cursos relacionados al temas y menos que sean bien explicados.
Por el momento me ha gustado el curso y la manera en que explica.
Excelente curso para principiantes está bastante completo y fácil de entender