Commercial Photography: Find Your Authentic Style
Art Direction 1
A course by Aleksandra Kingo, Commercial Photographer and Director
About the video: Art Direction 1
Overview
“In this lesson, we will talk about art direction―making your images stand out through the use of set design, styling, and colour.”
In this video lesson Aleksandra Kingo addresses the topic: Art Direction 1, which is part of the Domestika online course: Commercial Photography: Find Your Authentic Style. Attract your dream clients by developing your own unique visual identity and building a striking photography portfolio.
Partial transcription of the video
“Art Direction In this lesson, let's talk about art direction. The role of art direction is to unify, and define the overall appearance, stimulating moods, and appealing to a particular audience. In short, it's like sprinkling all the details on your concept to make it sing. For me, it always starts with colour. Colour can set your mood. It can also direct the viewer to where you want them to look first, or hide something else from the eye. There's some common, cultural, and personal colour connotation that can be used to advantage. For example, I really like the book, "Story of Colour" by G...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Commercial Photography: Find Your Authentic Style
-
Category
Photography & Video -
Software
Adobe Photoshop, Capture One -
Areas
Advertising, Commercial Photography, Digital Photography, Photographic Lighting, Photography, Product Photography, Studio Photography
Aleksandra Kingo
A course by Aleksandra Kingo
Aleksandra Kingo is a commercial photographer and director who works in Europe as well as the US. Growing up in Lithuania, Aleksandra spent her time creating dreamy, surreal photographs to express her creativity and won a competition at just 17 years old, which led her to consider a career in the industry. She went on to study fashion styling and photography at the University of the Arts London where she honed her skills.
After graduating, Aleksandra began sharing her work online and working on projects in line with her style, one of which led to her working with the major London agency M&C Saatchi. Since then, she has worked with clients including Virgin Atlantic, Glenlivet Whisky, Miu Miu, Kenzo, Nespresso, Honda, and Häagen-Dazs.
- 100% positive reviews (55)
- 1,518 students
- 15 lessons (2h 30m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Photoshop
Capture OneCategory
Areas
