Commercial Photography: Find Your Authentic Style
A course by Aleksandra KingoCommercial Photographer and Director
A course by Aleksandra Kingo, Commercial Photographer and Director
Attract your dream clients by developing your own unique visual identity and building a striking photography portfolio
When it comes to photography, finding your style can open a whole new world of possibilities. Commercial photographer and director Aleksandra Kingo is known for the witty, colorful photographs she creates. She has worked with clients including Virgin Atlantic, Glenlivet Whisky, Miu Miu, and Kenzo and shares her work with over 50K followers on Instagram.
In this course, Aleksandra teaches you how to find your own visual identity and build a portfolio that appeals to commercial clients. Learn to create a set of unique photographs that reflect your creative vision. Are you ready to kick-start your career as a commercial photographer?
What will you learn in this online course?
15 lessons & 11 downloads
A Project to Fit Your Vision
7 minutes, 18 seconds
Portfolio and Potential Clients
9 minutes, 42 seconds
Concept Definition
18 minutes, 22 seconds
Art Direction 1
11 minutes, 32 seconds
Art Direction 2
10 minutes, 34 seconds
Collaboration and Learning to Communicate Your Ideas
10 minutes, 51 seconds
What's included in this course?
Begin by getting to know Aleksandra. She talks you through her journey to becoming a commercial photographer and how her style has changed throughout the years. Then discover the influences which inspire her as a creative.
Explore how to identify and develop your personal style and how to come up with creative concepts that align with it. Hear Aleksandra’s tips for creating a strong portfolio before diving into conceptual photography, what it is, and how to define your own concept. Learn how to make your images stand out through set design, styling, and color. Discover how to communicate your ideas and create a ‘shooting bible’ in preparation for your photoshoot. Then, take a look at the different equipment and materials needed for this course.
Go behind the scenes of Aleksandra’s test shoot. Start by preparing your equipment before moving on to set design and composition for three different shots. Aleksandra shares her tips on everything from lighting and props to directing your model for a professional end result.
Delve into the post-production process. Learn how to select shots on Capture One and export and save your files. Then discover tips for retouching your photos. To finish the course, Aleksandra shares her advice for putting your photos into a portfolio and promoting yourself and your work.
Recommended software & tools for this course
What is this course's project?
Direct and shoot three commercial photographs featuring a subject of your choice for your creative portfolio.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in photography who is looking to build their portfolio and attract their dream clients.
Requirements and materials
Basic photography skills are needed.
In terms of equipment, you will need a camera, a laptop, a subject to photograph, and any props of your choice. Lighting is optional.
Reviews
- 1 year ago
Hermoso, inspirador y creativo
- 1 year ago
Um curso com uma instrutora excelente que alia conteúdos, sugestões práticas e dicas, de forma descontraída e interessante.
- 2 years ago
this course showed me a new way of observing I recommend to watch it
- 2 years ago
This is a lecture that gives good ideas.
- 2 years ago
I racommend this course to anyone who wants to improve their photography skills and be inspired by a really great teacher
After graduating, Aleksandra began sharing her work online and working on projects in line with her style, one of which led to her working with the major London agency M&C Saatchi. Since then, she has worked with clients including Virgin Atlantic, Glenlivet Whisky, Miu Miu, Kenzo, Nespresso, Honda, and Häagen-Dazs.
Content
- U1
Hello There!
- Who's That Girl?
- Influences
- U2
Project Preparation and Your Personal Style
- A Project to Fit Your Vision
- Portfolio and Potential Clients
- Concept Definition
- Art Direction 1
- Art Direction 2
- Collaboration and Learning to Communicate Your Ideas
- Equipment Talk
- U3
Shoot Day
- First Shot
- Second Shot
- Third Shot
- U4
After Your Shoot
- Post-Production 1
- Post-Production 2
- Tips and Tricks
- FP
Final project
- Commercial Photography: Find Your Authentic Style
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate photographers who want to develop a unique visual style, build a cohesive commercial portfolio, and refine their art direction skills for client work.
You’ll need access to a camera (DSLR, mirrorless, or film), basic lighting gear, and editing software like Photoshop or Capture One. Familiarity with digital tools such as Pinterest and Google Docs for moodboards is also recommended.
You’ll learn how to develop a personal visual style, conceptualize photo projects, create moodboards, direct shoots, curate a portfolio, and leverage social media and digital tools to present your work to commercial clients.
The course teaches you to curate and organize your portfolio, ensuring consistency in visual identity and style while balancing your creative vision with commercial appeal.
Yes, you’ll explore how humor, memes, and pop culture references can enhance your visual storytelling and make your work stand out in editorial and commercial campaigns.
You’ll gain practical skills for pre-production planning, art direction, creating shooting bibles, and collaborating with creative teams to execute both studio and on-location shoots.
Absolutely. The course guides you through rebranding strategies, portfolio curation, and building a consistent online presence to appeal to your dream clients.