Visual Identity for Creatives and Brands
A course by Anna Diani, Brand Designer
Discover how to create a visual identity, from the initial analysis to the creation of the graphic concept, and learn to communicate a brand effectively
Every brand and company has their own personality. Knowing how to capture that personality and transform it into a visual identity is meticulous work that requires thorough research and attention to detail. Anna Diani, brand designer and founder of Take the point studio, helps creative people and companies identify and craft their essence.
In this course, Anna teaches you how to create a visual identity step by step and use different tools to define a brand’s attributes and style, from naming to the presentation.
What will you learn in this online course?
15 lessons & 30 downloads
What's included in this course?
Begin by getting to know brand designer Anna Diani. She tells you a bit about her professional career, the artists who influence her style, and her personal approach to branding.
Learn about what a visual identity is and examine the tools you need to build one. Then, get to know your client and their brand and organize your ideas on the Brand Checking Canvas before analyzing the competition.
Next, conduct a brand study and focus on relationships that are crucial to its viability and growth. Define the brand’s personality to help you effectively communicate its values, attributes, and emotions. Once you’ve compiled all these insights, transform them into an inspiring mood board to create your visual identity.
Now it's time to decide on a name and design the graphic concept. Discover why creativity is key when selecting materials and formats to express a brand's personality.
Finally, Anna shows you some useful tools for introducing yourself like a professional, such as a well-crafted business card. Tie everything together by learning about follow-up strategies and why it’s important to have one to track your visual identity over time and know if it needs an update.
- 98% positive reviews (53)
- 1,058 students
- 15 lessons (2h 46m)
- 30 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Analyze your brand and create your visual identity.
Who is this online course for?
Anyone working in a creative field who wants to build a solid visual identity, as well as creative studios and agencies.
Requirements and materials
No prior knowledge is needed to take this course. You can create your visual identity with whatever tools you’d like, from Photoshop and Illustrator to pens, pencils, and even watercolors.
Reviews
Anna Diani
A course by Anna Diani
Anna Diana is a designer and the founder of the creative agency Take the point. She studied architecture in Ferrara, where she discovered and developed a passion for graphic design. After studying a master’s degree in business management, she decided to pursue a career in branding. In 2014, she opened her own studio and currently works with companies in a variety of sectors including construction, creative arts, and services.
Content
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U1
Introduction
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Presentation
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Sources of inspiration
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U2
The tools to develop a visual identity
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The concept of visual identity
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Getting to know the customer: the initial questionnaire
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Brand Checking Canvas
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Competitor analysis 1
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Competitor analysis 2
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U3
From analysis to moodboard
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Touchpoint map
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Brand personality checklist
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An inspirational tool: the moodboard
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U4
Creating the visual identity
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Type of naming
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Graphic concept
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Expressing personality through materials
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U5
An effective strategy
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Present yourself with style
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Follow-up of the strategy
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FP
Final project
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Brand strategy for creatives
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
Ottimo corso!
Este curso tornou-se a base para o rebranding que fiz da minha marca de joias. Dou 5 estrelas a professora e a Domestika que nos permite usufruir de cursos de alta qualidade.
Muy completo, con recursos y ejercicios interesantes para aplicar cuando estas comenzando!
Muito interessante e completo!
Corso a mio avviso molto completo e dettagliato, interessante anche la scelta di individuare un caso studio e farsi accompagnare lungo tutto il percorso dall'ideazione fino alla realizzazione degli elaborati.