Cursive Lettering for Logos
A course by Martina FlorLettering Artist
A course by Martina Flor, Lettering Artist
Discover the value of hand-drawn letters and flourishes
During the years that Martina Flor–designer and lyricist–has dedicated to creating lettering for brands from all over the world and large publishing houses, she has been able to perfect her technique to stylize all kinds of letters. Thanks to lettering, he achieves that, in addition to meaning, the letters also communicate through their style. Cursive lettering is one of the most expressive styles and one of the most effective ways to create a unique logo with personality; its shapes give it a very special character and give it the value of authenticity that refers directly to the writing of your handwriting.
Martina, who introduced you to the world of lettering in the courses The Golden Secrets of Lettering and Lettering for Perfectionists, is back to explain step by step how to design a logo and personal brand based on your own calligraphy.
What will you learn in this online course?
9 lessons & 18 downloads
Write with different tools
13 minutes, 43 seconds
Writing your name or your brand, and select the best result
14 minutes, 49 seconds
Florituras
19 minutes, 44 seconds
Polish the sketch
13 minutes, 19 seconds
Scanning and drawing in vectors I
15 minutes, 9 seconds
Scanning and drawing in vectors II
8 minutes, 12 seconds
What's included in this course?
Begin by learning about Martina's work as she talks about the communicative importance of using cursive lettering and shows you some of the work she has done in this style.
Learn to observe letters and their shapes, and discover the logic behind lettering pieces that you might have been missing all this time, or not have been paying enough attention to.
Then explore different techniques, tools, and styles by hand drawing your own name. Use these calligraphic sketches as the foundation for your personal logo.
Martina gives you some invaluable tips on working with flourishes and ornaments, as well as teaches you how to work with and polish hand lettering sketches.
Once you've drawn your sketch, scan and digitize it with the help of Illustrator. Now apply your vectorized cursive lettering to your personal branding!
Recommended software & tools for this course
What is this course's project?
Design a logo based on cursive lettering, from your handwriting, for your personal branding.
Projects by course students
Who is this online course for?
Designers, illustrators, typographers, calligraphers, lyricists, and anyone, whether new to the world of lettering or not, interested in improving their drawing techniques and mastering the cursive style.
Requirements and materials
This is a course for beginners, so no prior knowledge is necessary. Regarding materials, all you need is paper, a pencil, a marker, tracing paper, and a computer with Adobe Illustrator.
Reviews
- 7 months ago
Great course . Martina gave lots of great advice and tips . I especially enjoyed the vectorising component as I’m currently learning this . Highly recommended
- 7 months ago
Excelente curso
- 1 year ago
Increible curso!
- 1 year ago
Es muy clara Martina explicando. Es un placer tomar sus cursos 🙌
- 2 years ago
Agradable el conocimiento recibido, que buenas técnicas enseña
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
Content
- U1
Introduction
- Presentation
- Introduction to the cursive letter and understanding its logic
- U2
Draw and improve shapes
- Write with different tools
- Writing your name or your brand, and select the best result
- U3
Decorative flourishes and strokes
- Florituras
- Polish the sketch
- U4
Digitization
- Scanning and drawing in vectors I
- Scanning and drawing in vectors II
- Apply the logo in your personal branding
- FP
Final project
- x The secrets of cursive lettering and its flourishes
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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FAQs
Lettering is the art of creatively and personally drawing letters. It’s used in personal branding to craft unique logos and visual identities that reflect a brand’s or professional’s personality and values.
This course is aimed at people with intermediate design or calligraphy skills but is also accessible to those with basic knowledge who want to dive deeper into lettering applied to branding.
You’ll need tracing paper, pencil, markers of various thicknesses, a brush pen, a flat nib pen, and access to Adobe Illustrator for the sketch digitization part.
You’ll learn how to analyze, improve, and redesign logos using lettering techniques, blending hand lettering, flourishes, and ornamental elements to create authentic, professional visual identities.
Tracing paper is used to iterate, refine, and perfect lettering sketches by layering, allowing you to adjust details, spacing, and composition before digitizing the design.
Yes, the course covers techniques to scan, vectorize, and polish hand-drawn sketches in Adobe Illustrator, using Bézier curves, anchor points, and layers to achieve professional finishes.
The course includes building cursive letters, adding flourishes and ornamental strokes, varying capital letters, and pressure control to create harmonious and expressive compositions.