Innovative Design Systems for Editorial and Digital Media
Understanding the Client and the Audience
A course by Mark Porter, Designer
About the video: Understanding the Client and the Audience
Overview
“Considering our case study of The New Statesman, we will see what information we need to learn about our client and the audience in order to start our project.”
In this video lesson Mark Porter addresses the topic: Understanding the Client and the Audience, which is part of the Domestika online course: Innovative Design Systems for Editorial and Digital Media. Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels.
Partial transcription of the video
“In this lesson, we're going to think about what our client and their audience need from our project. And I'm particularly going to talk you through our recent redesign of New Statesman. Every project starts with the client. Somebody has to hire you and hopefully pay you for doing it. but they also have an audience. I like to say that even if the client is paying the bills, We're really working for the audience. Because if we make something that the audience loves and wants to buy, then the client will be happy too. If you're lucky, you'll have lots of existing clients who are constantly fee...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Innovative Design Systems for Editorial and Digital Media
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Category
Design -
Areas
Digital Design, Editorial Design, Graphic Design, Information Design
Mark Porter
A course by Mark Porter
Mark Porter is a Scottish designer based in England. Growing up, he was always creative and spent most of his time drawing or playing the guitar, before going on to study modern languages at Oxford University. There, he illustrated for the school magazine and worked on event posters alongside his studies. After graduating, he began his career working at a magazine and, after his redesign was accepted by the editors, he landed his first professional design job.
Mark spent the next 15 years working in print before moving on to digital and TV media. He’s worked in a variety of media-based roles, from editorial design to art direction for some of the best-known magazines, newspapers, publishers, and TV networks in Europe. He was the creative director of The Guardian and has collaborated with brands including, New Statesman and The V&A Museum, as well as charities and cultural organizations.
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